# Ethical Lead Research Sample

This sample shows the delivery shape for a public-source lead research sprint. It is intentionally short; paid work expands the same format to 25, 75, 150, or 250 prospects depending on package scope.

## Scope

Offer being sold: white-label workflow audit/spec drafts for automation agencies.

Buyer profile:
- Small automation or AI implementation agency.
- Publicly sells audits, discovery, workflow automation, or AI operations work.
- Has visible service pages, case studies, tool positioning, or public contact routes.

Boundaries:
- Public business sources only.
- No private personal data, login-gated scraping, CAPTCHA bypass, or automated sending.
- Outreach drafts are for manual review and one-off sending by the buyer.

## Sample Rows

| Prospect type | Public fit signal | Why it fits | First-touch angle |
| --- | --- | --- | --- |
| Automation agency with a free audit CTA | Website sells Make/Zapier/n8n implementation and invites prospects to book workflow audits | Discovery calls can create documentation work before paid implementation starts | Offer a white-label first-pass audit/spec draft so senior builders only review qualified workflows |
| AI operations consultant | Publishes AI strategy content but has limited concrete automation deliverables | Strategy buyers often need a practical first implementation brief | Offer a fixed-scope workflow map and top automation brief that turns strategy into buildable work |
| Airtable systems builder | Case studies mention CRM cleanup, reporting, and handoff problems | Repeated client workflows can be productized into audit templates | Offer lead-list plus audit support for one vertical such as agencies, clinics, or property managers |
| No-code agency serving local businesses | Website mentions forms, automations, and monthly retainers | Local businesses often need simple process cleanup before bigger retainers | Offer a small prospect list with pain signals and manual-send message drafts |

## Sample Message Draft

Subject: White-label audit drafts for your automation leads

Hi `Name`,

I saw that `Company` helps teams with `specific workflow/tool`. If your discovery calls produce messy notes before the build is approved, I can help with a small white-label draft: workflow map, 3 automation options, and one implementation brief your team can review or adapt.

No client credentials needed. Redacted notes/screenshots are enough.

Sample: https://auruminternum.github.io/workflow-audit-service/agency-sample-audit.md

Would a 48-72 hour draft be useful for one current lead?

## Delivery Format

Paid delivery can be provided as:
- Markdown table.
- CSV.
- Google Sheets-ready CSV.
- One message draft per prospect.
- Optional segment summary for the buyer's strongest offer angle.